CHERRY
STREET PIER
Partnered with the Delaware River Waterfront Corporation (DRWC) to create the brand identity and design, collateral, awareness and documentation for Cherry Street Pier (CSP), the former Municipal Pier 9’s repurpose into a multi-faceted public space.
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JEME designed and developed the brand identity for CSP which included a logo system, color palette, fonts, design elements, copywriting, and provided a comprehensive style guide. JEME worked with DRWC to create the narrative and establish the language and the assets including web and digital.
Video shorts were filmed to populate Cherry Street Pier’s new social media platforms and to document the Pier’s transformation. The longform video served as a resource for equitable best practices in development of public spaces. The Pier opened in 2018 and offers studio space, a garden, performance space, a marketplace, and restaurants as a remarkable resource and public space for all to enjoy.
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Branding & Design Collateral
Awareness
Wayfinding Signage
Documentation
Website
