FDR PARK PLAN
// VISUAL IDENTITY
Philadelphia Parks and Recreation (PPR) and the Fairmount Park Conservancy (FPC) developed a revitalization plan for South Philadelphia’s largest park, FDR Park with a balance of nature, water and human activity as the main focus. A process that included feedback from over 3,000 community members.
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FPC asked us to lead further conversations with youth sports stakeholder around 12 new turf fields planned primarily to address the chronic lack of (free) playing space for Philadelphia’s youth sports teams. Feedback informed the language and tools developed by JEME to encourage public advocates for the park’s sports facilities and plan overall.
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Visual Identity
Collateral Design + Production
Paid Media + Implementation
