SRF Capital
Southern Reconstruction Fund (SRF) Capital is an impact investment platform strategically built to increase the wealth and health of emergent and frontier communities, with a special focus on the American and Global South. The companion vehicle, SRF Impact, was developed by the next generation of Impact investors to find the highest and best use of capital. The strategies are rooted in social impact, directed by empathic leaders committed to building sustainable and equitable economies of the future.
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With a keen understanding of SRF Capital + SRF Impact’s mission to drive deep investments to develop equitable communities, JEME initiated this project, making the program content more approachable for the financial sector, social impact investors, and consumers. Informed by the initiatives’ goals, we developed and designed a vibrant, modern brand identity that prioritized sophistication and visual assets, that led to companion brands that used color hierarchy and iconography to establish distinction. JEME incorporated the brands to design and develop two specialized websites with unique interactivity to communicate the intersections of diverse assets and the nature of sustainable development goals. We are the design agency for SRF. We ensure adherence to the style guide, designing + developing all materials, collateral for capital raising, front-facing communications.
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Brand Development + Design
Copywriting
Website Design + Development
UI + UX
Proposal + Presentation Design
