ROOTED
Cultivating Black Wealth in Place is a preservation initiative focused on helping West End and Visitation Park residents in St. Louis build wealth so they can afford to stay and grow in their neighborhood. They hired JEME and ThirdSpace Labs, our socioeconomic research and urban planning partner, to build communications about learnings from their 3-year pilot program that uses direct investment in households as an anti-displacement strategy. The client, InvestSTL, is looking to share their findings with other organizations and establish the program as a model for communities across the country.
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Our teams are building a narrative that speaks directly to the project’s target audience and persuasively reflects Rooted’s mission, vision, and values. We are tapping into our extensive experience developing communication campaigns and educational toolkits to amplify Rooted’s outreach and will deliver a digital Toolkit, Playbook, and website landing page to inform and engage InvestSTL’s target audiences.Our teams are building a narrative that speaks directly to the project’s target audience and persuasively reflects Rooted’s mission, vision, and values. We are tapping into our extensive experience developing communication campaigns and educational toolkits to amplify Rooted’s outreach and will deliver a digital Toolkit, Playbook, and website landing page to inform and engage InvestSTL’s target audiences.
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Visual Identity
Collateral Design + Production
Awareness + Implementation
